Wine Grape Convention Highlights Top Priorities

 

Grape Convention Focus On Leadership

“There is no surplus of good leaders in any industry,” said Joe Cotta, Cold Creek Vineyard manager for Ste Michelle Wine Estate, “WAWGG is seeking to maintain rapid growth by equipping professionals with leadership skills to positively influence and strengthen industry relationships.”

Washington Association of Wine Grape Growers (WAWGG) has been focusing on the next generation of growers, enologists, and other staff in the wine industry and how best to help them in their career paths.

“WILD [Wine Industry Leadership Development] is facilitating this workshop to further equip any individual that wishes to aspire to leadership in the Washington wine industry, but it also serves as a powerful reminder for any leader who wishes to ask themselves if they are practicing the skills they have acquired,” Cotta said.

This year’s WAWGG Convention includes a session on Leadership and Influence at 1 p.m. on Thursday, February 6, at Kennewick’s Three Rivers Convention Center. The cost for this session is $65 but you do not need to be a member or convention attendee.

The session will focus on how to positively influence people with differing perspectives and priorities, how to meet challenges with greater effectiveness and less resistance, and how to have people at all levels of an organization or industry say yes to your ideas faster and with more enthusiasm, and how to influence business results while building high levels of trust, respect, and personal dignity.

The speaker is President of Claris Consulting, Hugh Blane, who will teach how to successfully bridge the mindset gap between people of different generations, use positive influence for higher levels of performance while building greater credibility with key stakeholders, and gain more cooperation and support from individuals and teams during times of change and uncertainty.

Blane is a nationally recognized business strategist that helps organizations solve challenging business issues, strengthen personal and professional relationships, and execute on strategic initiatives with greater effectiveness. A subject-matter expert in leadership, team performance and influence, Blane is a senior-level consultant who worked with organizations including Spacelabs Medical, KPMG, Costco, Starbucks and Microsoft.

To register go to: www.wawgg.org

The three day event is Feb. 5-7, and boasts sixteen educational sessions. The convention is tied with a trade show, featuring 180 booths, held in the Toyota Center, in Kennewick. All sessions are held at Kennewick’s Three Rivers Convention Center. Growers, viticulture staff, wineries, enologists, tasting room staff and marketers are invited to attend this premier educational opportunity for the Northwest grape and wine industry.

Attendees can register early (avoid lines), and have a chance to win door prizes at a Pre-Funk on Feb. 4 from 4 p.m. to 5:30 p.m.


The Washington Association of Wine Grape Growers 2014 Annual Conference is the premier educational opportunity for the Northwest grape and wine industry featuring sessions and workshops for growers, viticultural staff, wineries, enologists, tasting room staff and marketers.

The three day event is Feb. 5-7, and is the second largest of its kind in the nation and boasts sixteen educational sessions, with the trade show, featuring 180 booths, held in the adjacent Toyota Center, in Kennewick. All sessions are held at Kennewick’s Three Rivers Convention Center.

This year’s General Session, scheduled Wednesday, Feb. 5, incorporates overarching issues impacting the wine and grape industry including Department of Ecology Office of Columbia River Director Derek Sandison on the limiting effects of water on industry expansion, an update on the Wine Science Center building, the ever-popular Year-in-Review by Wade Wolfe of Thurston Wolfe, viticulturist Lacey Lybeck of Milbrandt on how to utilize AgWeatherNet on a day to day basis and a keynote from Gene Lester, a USDA Ag Research Service National Program Leader, who will discuss how environmental factors affect wine grape quality.

Thursday, February 6 features a session on Viticulture for Vineyard Managers, which examines management decisions needed to incorporate a scientific perspective into vineyard expansion highlighting two panels incorporating industry leaders with the featured presenter Stefano Poni, Fruit and Viticulture Institute Director, Universita Cattolica del Sacro Cuore, Piacenza, Italy, on pruning and canopy management.

Friday, February 7 features a session on Managing for Successful Fermentation which will provide insight into understanding microbial ecology and how to successfully manage native and inoculated fermentation. This session targets trained enologists, lab staff, and wine making staff.

The Washington Association of Wine Grape Growers serves wine grape growers and wineries through education, advocacy and leadership to encourage a positive business environment for continued growth and production of world-class, Washington-grown wines.


FUNDAMENTALLY IMPORTANT FOR WINERIES, GRAPE GROWERS

Cashmere, WA- Registration is now open for the Washington Association of Wine Grape Growers 2014 Convention with the theme of “Fundamentally Important”. The Convention is the premier educational opportunity for the Northwest grape and wine industry featuring sessions and workshops for growers, viticultural staff, wineries, enologists, tasting room staff and marketers.

The three day event, held February 5, 6, and 7, is the second largest of its kind in the nation and boasts sixteen educational sessions and will be held at the Three Rivers Convention Center with the trade show, featuring 180 booths, held in the adjacent Toyota Center, in Kennewick.

The popular Grand Tasting will this year focus on The Many Faces of Washington Chardonnay scheduled for Wednesday, February 5. Leading Chardonnay makers and grape growers in the state make up the discussion panel with guest lecturers including the Napa-based Lars Ryssdal, Ackerman Family Vineyards General Manager, and David Ramey, Ramey Wine Cellars of Healdsburg. The session highlights a tasting with a look at the varied Chardonnay styles in Washington, potential changes in practice, and the influential perspectives of Chardonnay sales and marketing.

Thursday, February 6 features a session on Managing a Small Vineyard for Profit which examines how sites and AVAs can influence productivity, how planting material choice impacts future management decisions, and how water is a limiting factor. The session will also discuss labor sourcing, equipment options, and branding and marketing for small vineyards.

Friday, February 7 features a session on Wine Analysis: Why Ask Why? which will stress the importance of a plan for accurate and reproducible data plus will address when to run particular analyses and why, interpretation of data, making decisions based on data, managing information, and more.

The Washington Association of Wine Grape Growers serves wine grape growers and wineries through education, advocacy and leadership to encourage a positive business environment for continued growth and production of world-class, Washington-grown wines.


SESSION HIGHLIGHT

General Session
Wednesday, February 5, 1:30 pm to 4:30 pm

SESSION MANAGER: Vicky Scharlau, WAWGG Executive Director

Target Audience: Industry wide

This session is designed to incorporate overarching issues impacting out industry and your business whether in the vineyard or the winery.

Session will include:

The Wine Science Center: Progress You Can See
David Forsyth, Winemaker, Zirkle Wine Company, Prosser, WA

The Year in Review: A Look at the Highlights of the 2013 Vintage
Wade Wolfe, Ph.D., Owner/Winemaker, Thurston Wolfe Winery, Prosser, WA

How Environmental Factors Affect Wine Grape Quality
Gene Lester, M.S., Ph.D., National Program Leader, Quality & Utilization of Agricultural Products, USDA Agricultural Research Service, Beltsville, MD

How AgWeatherNet Can Help Manage Your Environmental Factors
An interactive look at utilization of a powerful tool
Lacey Lybeck, Viticulturist, Milbrandt Vineyards, Mattawa, WA

Industry Expansion and the Limiting Effects of Water
Derek Sandison, Director, Office of Columbia River, Department of Ecology, Wenatchee

Click here to view full program and daily schedule

Visit www.wawgg.org for Convention information.