The California raisin industry maintains their reputation for producing the highest quality raisins in the world; however, they are no longer the highest yielding raisin community in the world. The dynamics of raisin marketing also need to evolve with changing economic and consumer trends. Sun-Maid CEO Harry Overly addressed this at their Annual Meeting and shared Sun-Maid’s plans to increase the demand for California raisins. Watch this interview with Overly and read more about it in the coming issue of American Vineyard Magazine. Enjoy our Ag video news? Be sure to let our sponsor Duarte Nursery know & thank them for their industry support!